Why do accountants make great entrepreneurs? Business acumen, problem solving skills, and a love of learning. With over 60 pages of insights from today’s top accountant entrepreneurs, Shifting Your Mindset will show you how to:
Deepen client connections in the new sales economy
Adopt key innovations shared across high-growth firms
Apply ethical sales methods that build genuine trust
Evaluate pricing models that increase your client value
Founded in 1909, the California Society of Certified Public Accountants (CalCPA)
is the largest statewide professional association of certified public accountants in the United
States. CalCPA offers a wide variety of benefits and services for CPAs and financial professionals.
CalCPA, with 14 chapters located throughout the state, is committed to the education and betterment
of our members and the profession.
CalCPA Institute is a registered 501(c)(3). EIN: 20-0978565 | CalCPA Education
Foundation is a registered 501(c)(3). EIN: 94-613084